@InProceedings{SilvaGuerMela:2020:ApSoBu,
               author = "Silva, Elaino Kelson Teixeira and Guerra, Eduardo Martins and 
                         Melagati, Jorge",
          affiliation = "{Instituto Nacional de Pesquisas Espaciais (INPE)} and {Instituto 
                         Nacional de Pesquisas Espaciais (INPE)} and {Free University of 
                         Bozen-Bolzano}",
                title = "An approach for software-intensive business innovation based on 
                         experimentation in non-software-intensive companies",
            booktitle = "Proceedings...",
                 year = "2020",
               editor = "Paasivaara, M. and Kruchten, P.",
                pages = "9--17",
         organization = "International Conference on Agile Software Development, 21.",
            publisher = "Springer",
             keywords = "Innovation, Software-intensive business, Experimentation.",
             abstract = "Several companies whose businesses are not centered on technology 
                         might fail to innovate and get advantages over their competitors. 
                         For them, meaningful innovations are not necessarily related to 
                         the usage of new technologies but the optimization of some 
                         business process. In the literature, experimentation is described 
                         as an essential aspect of the innovation process. Although 
                         software engineering studies have explored experimentation, none 
                         has focused on software-intensive innovative projects in 
                         non-software-intensive companies, which consists of a contrast 
                         between the fast-changing environment in software-intensive to 
                         rigid structures in consolidated businesses. This paper proposes 
                         an experiment-oriented process to identify and implement 
                         innovation in this kind of company, including the roles involved 
                         in such processes. It has steps to identify business bottlenecks, 
                         search for solution alternatives, implement a fast and functional 
                         software proof of concept, create a plan for evolution, and 
                         migrate to a regular project to continue that idea. This paper 
                         also presents an evaluation of this process in a company focused 
                         on outsourced services, such as cleaning and maintenance. As a 
                         result, several internal procedures in a year were improved and 
                         received software support.",
  conference-location = "Copenhagen, Denmark",
      conference-year = "08-12 June",
                  doi = "10.1007/978-3-030-58858-8_1",
                  url = "http://dx.doi.org/10.1007/978-3-030-58858-8_1",
                 isbn = "978-303058857-1",
                 issn = "18651348",
             language = "en",
           targetfile = "kelson_approach.pdf",
        urlaccessdate = "27 abr. 2024"
}